The Knock out! Story


They say necessity is the mother of invention. As a former career gal and now mother of three, I had a necessity. I wanted some sexy, comfortable underwear that had performance built in. That little something extra for sweat, spots and little leaks that can occur during exercise or just because.

I had plenty of “pretty” panties, but they all suffered from what I call “Panty Failure." In talking to women of all ages (I am not shy) - it became clear that panty failure was the norm - not the exception. From puberty to menopause, nature's little gifts just keep on giving. There is a reason for that old saying "don't make me laugh!" You ladies know what I'm talking about!

Women deserve better than the thin cotton liner, the synthetic liner or the dreaded panty liner. My mission was clear. It was time to create a fabulous panty with high tech functionality. Thus, Knock out! was born.

I am proud of our Knock out! products. The technology is natural and effective. Our products are comfortable and attractive. Every garment is Made in the USA with luxury Supima® cotton for ultimate comfort, breathability and easy care. Thank you to all the women (and men) who believed in me and to the whole team that works tirelessly to perfect our products.

We look forward to sharing our products with you and hearing your feedback. Don’t be shy – we love hearing from you.

Angela Newnam, Founder & CEO

Stay Dry

Superior Wicking Power
Protects Skin & Clothing
"Breathable Fabrics"
The Doctors

Stay Fresh

Natural Technology
Natural, Safe, Lasting
"Delightfully Dry"

Stay Natural

The Best Cotton
USA Grown Cotton
"Sweat & Odor Transformed"
Fox News

Made In America